Selected work
Selectedprojects,published in full.
A closer look at recent work with specialist businesses. Each project is written up honestly — problem, approach and outcome — with real photography from the sites we shipped.
01 — MechBuild Services
MechBuild Services
Mechanical installations for the medical sector.
- Year
- 2026
- Sector
- Healthcare engineering
- Scope
- Positioning, Website, Copywriting
Problem
MechBuild install serious mechanical systems across NHS estates — MRI suites, plant rooms, clinical ventilation. Their previous site read like a general contractor rather than the specialists they are.
Approach
An editorial rebuild led by a single specialist positioning line, real plant-room photography and rewritten service pages. The project showcase was rebuilt around named NHS installations, not generic feature grids.
Result
The site now reads as a specialist consultancy that clearly presents MechBuild's healthcare engineering work. Navaire Digital continues to maintain the site alongside them.
Live site
mechbuildservices.comDesigned, built and maintained by Navaire Digital. Photography, positioning and copy developed in close collaboration with the client team.
02 — ADE Carpentry
ADE Carpentry
Specialist commercial construction, refurbishments & fit-outs.
- Year
- 2026
- Sector
- Commercial construction
- Scope
- Website, Editorial layout, Photography direction
Problem
ADE deliver commercial fit-outs, healthcare refurbishments and full-scale construction — but their site read like a generalist joinery brand. Their real differentiator was buried deep in the page.
Approach
Two dedicated specialist pages — Commercial and Healthcare — led with real project photography and a single, confident promise. Long-form copy was distilled into scannable capability lists, and each service was given its own room to speak.
Result
The site now reads at the level ADE actually delivers, with each specialism given proper room to speak for itself.
Live site
www.adecarpentry.co.ukDesigned, built and maintained by Navaire Digital. Photography, positioning and copy developed in close collaboration with the client team.
Next
Your next website
could set a new standard.
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